ENEL NORTH AMERICA Enel North America And Kraft Sports + Entertainment Welcome Fans Back To A More Sustainable Sporting Experience At Gillette Stadium

  • Sep 10, 2021
  • Electric Energy

Enel North America (Enel), a leader in clean energy and energy innovation in the US and Canada and the exclusive energy partner of Kraft Sports + Entertainment, announced today (Sept 9) that the two companies have signed an agreement to provide a more sustainable sporting experience at Gillette Stadium by supplying the stadium with locally generated, zero emission clean energy through renewable energy credits (RECs). Enel, which operates in the US and Canada through renewable energy company Enel Green Power North America, Enel Energy and Commodity Management and advanced energy services company Enel X North America, has procured nearly 900,000 KWh of RECs from the local New England power grid to match the electricity consumed by Gillette Stadium during the 2021 New England Patriots and New England Revolutions regular season and potential post-season games.

"Through Enel's partnership with Kraft Sports + Entertainment we are helping to bring a more sustainable entertainment experience to guests at Gillette Stadium and Patriot Place alike, showing that sustainability and sport go hand-in-hand," said Enrico Viale, Head of Enel North America. "From renewable energy to electric vehicle charging and emissions reduction services and solutions, Enel's partnership with Kraft demonstrates the positive impact and outcomes of an integrated, sustainable energy strategy."

"Kraft Sport Sports + Entertainment has made increased sustainability a top priority since the creation of Gillette Stadium and Patriot Place, and it remains one today," said Murray Kohl, Vice President of Sales for Kraft Sports + Entertainment. "We're excited to expand our partnership with Enel as we look to further these efforts through renewable energy credits and provide Patriot and Revolution fans with the most sustainable sporting and entertainment experience possible."

Since 2017, Enel has helped Kraft Sports + Entertainment execute on its sustainable energy strategy. Through Enel's advanced energy services business Enel X, the company is providing the Kraft Group with an integrated energy strategy to reduce the overall energy consumption at Gillette Stadium, while maximizing opportunities for energy cost savings and revenue generation, and supporting the reliability of the local electric grid during periods of peak demand. As part of this strategy, Gillette Stadium is enrolled in Enel X's demand response program in Massachusetts, helping to meet the grid's needs during peak demand periods, such as the recent heat waves that the region experienced, while providing the stadium with payments for powering down non-essential areas when needed.

Additionally, in 2019 Enel X also installed and began operating 50 of its JuiceBox Pro electric vehicle smart charging stations throughout Patriot Place; further supporting Kraft Sports + Entertainment's goal to make Gillette Stadium and Patriot Place a more eco-friendly environment for both guests and workers alike. The JuiceBox Pro smart charging station, powered by JuiceNet software, provides visitors to Patriot Place with access to a grid-connected smart charging solution free of charge. The JuiceNet platform monitors historical charging patterns, acquires real-time input and signals from the electric grid to aggregate and manage charging station demand, allowing Kraft Sports + Entertainment to support the local utility's peak electricity demand management by charging vehicles at times when electricity costs are lower and renewable energy is most available.

The Kraft Group is focused on implementing sustainability in all of its businesses on a daily basis. In its sports and entertainment operations, the Kraft Group aims to minimize the environmental impact of Gillette Stadium and Patriot Place, as evidenced throughout its conception, construction and day-to-day operation, all focused on long-term sustainability, energy efficiency and ecosystem management. Working with Enel, the Kraft Group will further its sustainable practices through renewable energy commitments and advanced energy solutions.

Massachusetts is home to the North American headquarters of Enel North America with offices in Boston's Seaport district and Andover. This partnership with the Kraft Group is the latest demonstration of Enel's increased commitment to the local clean energy economy and enabling the New England business community to achieve their sustainability and decarbonization goals. Over the last year, Enel has announced a number of new partnerships with Massachusetts businesses including Wellington Management, HP Hood, the Massachusetts Bay Transportation Authority, the University of Massachusetts Boston, Martha's Vineyard Transit Authority, Biogen Inc. and Merchants Fleet.